Designers Against AIDS
Marc Jacobs, Levi’s, Eastpak, Jean Paul Gaultier…
- Commercial Campaigns
- Creative Direction
- Curation
Joyce Hong Kong
50th Anniversary
- Art Direction
- Creative Direction
- Installations
A circuit of seven surreal physical installations to commemorate the 50th anniversary of luxury fashion heavyweight Joyce Asia Group, distributed throughout their Hong Kong Central flagship store. To complete the installations storytelling, we also produced and directed a series of seven artistically elevated spots, that connected the experience of IRL and online shopping to each of the seven dreamscapes, ‘wonders’ and sections of the store.
The Lovers
The Emperor
The Sun
The Tower
The Magician
The World
