Joyce Asia Group spots series

Spot series to commemorate the 50th anniversary of luxury fashion heavyweight Joyce AsiaGroup. This series of seven surreal art films was created alongside a circuit of seven equally fantastically-elevated physical installations carefully art and creative directed by SUPERSAUCE, distributed throughout Joyce’s Hong Kong Central flagship, connecting the storytelling experience of IRL and online shopping to each of the seven dreamscapes, ‘wonders’ and sections of the store.