Joyce Asia Group spots series
The Seven Wonders of Joyce
- Film Direction
- Film Production
Spot series to commemorate the 50th anniversary of luxury fashion heavyweight Joyce AsiaGroup. This series of seven surreal art films was created alongside a circuit of seven equally fantastically-elevated physical installations carefully art and creative directed by SUPERSAUCE, distributed throughout Joyce’s Hong Kong Central flagship, connecting the storytelling experience of IRL and online shopping to each of the seven dreamscapes, ‘wonders’ and sections of the store.
The Tower
The Sun
The Lovers
The Magician
The Emperor
The World
Joyce Hong Kong
50th Anniversary
- Art Direction
- Creative Direction
- Installations
A circuit of seven surreal physical installations to commemorate the 50th anniversary of luxury fashion heavyweight Joyce Asia Group, distributed throughout their Hong Kong Central flagship store. To complete the installations storytelling, we also produced and directed a series of seven artistically elevated spots, that connected the experience of IRL and online shopping to each of the seven dreamscapes, ‘wonders’ and sections of the store.