H&M Worldwide

Fashion Against AIDS

  • Commercial Campaigns
  • Creative Direction
  • Curation

H&M’s 'Fashion Against AIDS' was a 5-year long annual collection and image campaign released in 41 countries featuring more than 30 world-class acts such as Rihanna, Katy Perry, Pharrell, Yoko Ono, Moby, Timbaland, Robyn, Róisín Murphy or Cyndi Lauper; establishing partnerships with global organizations such as UNAIDS, UNESCO, UNFPA, MTV Staying Alive and YOUTHAIDS, and partnering with music events the likes of Life Ball Vienna, Coachella Valley Music and Arts Festival, International Festival of Benicassim, Glastonbury, Rock Werchter... amongst many others.

Fashion Matters by G-Star RAW

Sandberg Instituut’s MFA Program + Publication

  • Creative Direction

Fashion Matters was a two-year master research-based program and accompanying publication sponsored by Dutch fashion brand G-Star RAW at the prestigious Amsterdam-based Sandberg Institute focused on finding new answers to the future of luxury and fashion design, touching on sustainability, social responsibility and craftsmanship, among other timely relevant issues. Supported by the Fashion Council of The Netherlands, it counted with the participation from industry insiders such as Liesbeth In’t Hout and José Teunissen, designers Viktor & Rolf and Walter Van Beirendonck or fashion writers Christina Binkley and Bradley Quinn - nurturing upcoming talent such as Duran Lantink, current creative director at Jean Paul Gaultier.