Fashion Matters by G-Star RAW

Sandberg Instituut’s MFA Program + Publication

  • Creative Direction

Fashion Matters was a two-year master research-based program and accompanying publication sponsored by Dutch fashion brand G-Star RAW at the prestigious Amsterdam-based Sandberg Institute focused on finding new answers to the future of luxury and fashion design, touching on sustainability, social responsibility and craftsmanship, among other timely relevant issues. Supported by the Fashion Council of The Netherlands, it counted with the participation from industry insiders such as Liesbeth In’t Hout and José Teunissen, designers Viktor & Rolf and Walter Van Beirendonck or fashion writers Christina Binkley and Bradley Quinn - nurturing upcoming talent such as Duran Lantink, current creative director at Jean Paul Gaultier.

Natan Couture AW 2024 Campaign

Belgium, France, The Netherlands

  • Art Direction
  • Commercial Campaigns
  • Creative Direction

On the occasion of the 40th Anniversary of the illustrious Belgian house we were invited as creative guest director to celebrate with them and create numerous items and experiences. We worked with selected photographers, make-up artists and styled and produced several campaigns like this one.