Joyce Asia Group spots series
The Seven Wonders of Joyce

- Film Direction
- Film Production
Designers Against AIDS was an international platform that aimed to reach out to young people by collaborating with stars from the worlds of music and fashion to raise awareness on the importance to practice safe sex. After launching 50+ projects with over 300 artists, designers, musicians and sports figures the world over, through global partnerships with brands such as H&M, Marc Jacobs, Calvin Klein, Cointreau, Eastpak, Playboy, Jean Paul Gaultier, Levi’s... selling in fashion meccas such as Dover Street Market, Fred Segal and Lane Crawford and getting consistent wide media coverage (International Herald Tribune, Vogue, Interview, i-D, Vanity Fair, MTV, Elle, Marie Claire, Le Monde, Love Magazine, El País, New York Times...), DAA gathered an international reputation as one of the most influential youth-oriented organizations in the world, recognized by UNAIDS, UNESCO, UNFPA, Doctors Without Borders, The Institute of Tropical Medicine or YouthAIDS among other global health leaders.
In the span of 10 years, DAA's collaborators have included the likes of Martin Margiela, Dries Van Noten, Ann Demeulemester, Jean Paul Gaultier, Jacquemus, VETEMENTS, Kendal Jenner, Rihanna, Katy Perry, Pharrell, Lady Gaga, Raf Simons, Calvin Klein, Jeremy Scott, Gigi Hadid, Cara Delevingne, Manolo Blahnik or Marc Jacobs, amongst many others...
The Seven Wonders of Joyce
Royal Bliss