Designers Against AIDS

Marc Jacobs, Levi’s, Eastpak, Jean Paul Gaultier…

  • Commercial Campaigns
  • Creative Direction
  • Curation

Designers Against AIDS was an international platform that aimed to reach out to young people by collaborating with stars from the worlds of music and fashion to raise awareness on the importance to practice safe sex. After launching 50+ projects with over 300 artists, designers, musicians and sports figures the world over, through global partnerships with brands such as H&M, Marc Jacobs, Calvin Klein, Cointreau, Eastpak, Playboy, Jean Paul Gaultier, Levi’s... selling in fashion meccas such as Dover Street Market, Fred Segal and Lane Crawford and getting consistent wide media coverage (International Herald Tribune, Vogue, Interview, i-D, Vanity Fair, MTV, Elle, Marie Claire, Le Monde, Love Magazine, El País, New York Times...), DAA gathered an international reputation as one of the most influential youth-oriented organizations in the world, recognized by UNAIDS, UNESCO, UNFPA, Doctors Without Borders, The Institute of Tropical Medicine or YouthAIDS among other global health leaders.

In the span of 10 years, DAA's collaborators have included the likes of Martin Margiela, Dries Van Noten, Ann Demeulemester, Jean Paul Gaultier, Jacquemus, VETEMENTS, Kendal Jenner, Rihanna, Katy Perry, Pharrell, Lady Gaga, Raf Simons, Calvin Klein, Jeremy Scott, Gigi Hadid, Cara Delevingne, Manolo Blahnik or Marc Jacobs, amongst many others...

Cara Delevingne & Kendall Jenner for Love Magazine x DAA _ photography by Sølve Sundsbø styled by Katie Grand
Gigi Hadid for Love Magazine x DAA
Kendall Jenner for Love Magazine x DAA
Emily Ratajkowski for Love Magazine x DAA
Marc Jacobs for Playboy x DAA
Dita von Teese for Cointreau x DAA
Rogan NY x DAA (female)
Rogan NY x DAA (male)

Nicola Formichetti for Eastpak x DAA
VETEMENTS by Demna Gvasalia x Eastpak x DAA

Manolo Blahnik for Eastpak x DAA
Jacquemus x Eastpak x DAA 4
Giambatista Valli for Eastpak x DAA
MSGM for Eastpak x DAA
Henrik Vibskov for Eastpak x DAA
Christopher Raeburn for Eastpak x DAA

Kenzo for Eastpak x DAA
House of Holland for Eastpak x DAA
Walter Van Beirendonck for Eastpak x DAA
Levi_s pride capsule collection x DAA
Christopher Raeburn for Eastpak x DAA
DAA coffee table book 10 years, published by Ludio cover image by Erwin Olaf

H&M Worldwide

Fashion Against AIDS

  • Commercial Campaigns
  • Creative Direction
  • Curation

H&M’s 'Fashion Against AIDS' was a 5-year long annual collection and image campaign released in 41 countries featuring more than 30 world-class acts such as Rihanna, Katy Perry, Pharrell, Yoko Ono, Moby, Timbaland, Robyn, Róisín Murphy or Cyndi Lauper; establishing partnerships with global organizations such as UNAIDS, UNESCO, UNFPA, MTV Staying Alive and YOUTHAIDS, and partnering with music events the likes of Life Ball Vienna, Coachella Valley Music and Arts Festival, International Festival of Benicassim, Glastonbury, Rock Werchter... amongst many others.