H&M Worldwide

Fashion Against AIDS

  • 360 Campaigns
  • Curation
  • Creative + Art Direction

H&M’s 'Fashion Against AIDS' was a 5-year long annual collection and image campaign released in 41 countries featuring more than 30 world-class acts such as Rihanna, Katy Perry, Pharrell, Yoko Ono, Moby, Timbaland, Robyn, Róisín Murphy or Cyndi Lauper; establishing partnerships with global organizations such as UNAIDS, UNESCO, UNFPA, MTV Staying Alive and YOUTHAIDS, and partnering with music events the likes of Life Ball Vienna, Coachella Valley Music and Arts Festival, International Festival of Benicassim, Glastonbury, Rock Werchter... amongst many others.

Rihanna for FAA photographed by Dan Jackson styled by Alastair Mckimm

New York City campaign launch feat. Rihanna

Tokyo campaign launch feat. Katy Perry

Timbaland

Cyndi Lauper

Pharrell Williams & N.E.R.D.

Robyn

Róisín Murphy

Good Charlotte

Tokio Hotel

Dita Von Teese

Rihanna US launch

FAA Season 2 line up

Estelle London bus

Behind the scenes film with Keri Hilson

Keri Hilson

Behind the scenes with Penn Badgley

Nikki Reed & Penn Badley

Akon & The Misshapes

Scissor Sisters & Sky Ferreira

Shiloh Fernandez & Selma Blair

Ginnifer Goodwin

Berlin

TV spot feat. Akon, Keri Hilson, Penn Badgley, Selma Blair, Shiloh Fernandez

Season 4 Coachella Festival Collection