Designers Against AIDS

Marc Jacobs, Levi’s, Eastpak, Jean Paul Gaultier…

  • 360 Campaigns
  • Curation
  • Creative + Art Direction

Designers Against AIDS was an international platform that aimed to reach out to young people by collaborating with stars from the worlds of music and fashion to raise awareness on the importance to practice safe sex. After launching 50+ projects with over 300 artists, designers, musicians and sports figures the world over, through global partnerships with brands such as H&M, Marc Jacobs, Calvin Klein, Cointreau, Eastpak, Playboy, Jean Paul Gaultier, Levi’s... selling in fashion meccas such as Dover Street Market, Fred Segal and Lane Crawford and getting consistent wide media coverage (International Herald Tribune, Vogue, Interview, i-D, Vanity Fair, MTV, Elle, Marie Claire, Le Monde, Love Magazine, El País, New York Times...), DAA gathered an international reputation as one of the most influential youth-oriented organizations in the world, recognized by UNAIDS, UNESCO, UNFPA, Doctors Without Borders, The Institute of Tropical Medicine or YouthAIDS among other global health leaders.

In the span of 10 years, DAA's collaborators have included the likes of Martin Margiela, Dries Van Noten, Ann Demeulemester, Jean Paul Gaultier, Jacquemus, VETEMENTS, Kendal Jenner, Rihanna, Katy Perry, Pharrell, Lady Gaga, Raf Simons, Calvin Klein, Jeremy Scott, Gigi Hadid, Cara Delevingne, Manolo Blahnik or Marc Jacobs, amongst many others...

Cara Delevingne & Kendall Jenner for Love Magazine x DAA _ photography by Sølve Sundsbø styled by Katie Grand

Cara Delevingne & Kendall Jenner for Love Magazine x DAA / photography by Sølve Sundsbø styled by Katie Grand

Gigi Hadid x DAA x Love Magazine

Gigi Hadid for Love Magazine x DAA

Gigi Hadid x DAA x Love Magazine

Kendall Jenner for Love Magazine x DAA

Kendall Jenner x DAA x Love Magazine

Emily Ratajkowski for Love Magazine x DAA

Emily Ratajkowski x DAA x Love Magazine

Marc Jacobs for Playboy x DAA

Marc Jacobs x Playboy x DAA

Playboy x DAA

Dita von Teese for Cointreau x DAA

Dita von Teese for Cointreau photographed by Ali Mahdavi

Rogan NY x DAA (female)

Rogan Gregory x DAA

Rogan NY x DAA (male)

Bernhard Willhem x DAA

Campaign film Jean Paul Gaultier for Eastpak x DAA

Jean Paul Gaultier for Eastpak x DAA

Nicola Formichetti for Eastpak x DAA

Nicola Formichetti for Eastpak x DAA

VETEMENTS by Demna Gvasalia x Eastpak x DAA

Demna Gvasalia x Eastpak x DAA

Behind the scenes film with Nicola Formichetti

Alexandre Vauthier for Eastpak x DAA

Manolo Blahnik for Eastpak x DAA

Manolo Blahnik for Eastpak x DAA

Jacquemus x Eastpak x DAA 4

Jacquemus for Eastpak x DAA

Giambatista Valli for Eastpak x DAA

Giambatista Valli for Eastpak x DAA

MSGM for Eastpak x DAA

MSGM for Eastpak x DAA

Henrik Vibskov for Eastpak x DAA

Henrik Vibskov for Eastpak x DAA

Christopher Raeburn for Eastpak x DAA

Christopher Raeburn for Eastpak x DAA

Giambatista Valli for Eastpak x DAA

Kenzo for Eastpak x DAA

Kenzo for Eastpak x DAA

House of Holland for Eastpak x DAA

House of Holland for Eastpak x DAA

Walter Van Beirendonck for Eastpak x DAA

Walter Van Beirendonck for Eastpak x DAA

Levi_s pride capsule collection x DAA

Levi's pride capsule collection x DAA

Christopher Raeburn for Eastpak x DAA
DAA coffee table book 10 years, published by Ludio cover image by Erwin Olaf

DAA coffee table book 10 years, published by Ludio cover image by Erwin Olaf