Joyce Asia Group spots series
The Seven Wonders of Joyce
- Content & Films
Designers Against AIDS was an international platform that aimed to reach out to young people by collaborating with stars from the worlds of music and fashion to raise awareness on the importance to practice safe sex. After launching 50+ projects with over 300 artists, designers, musicians and sports figures the world over, through global partnerships with brands such as H&M, Marc Jacobs, Calvin Klein, Cointreau, Eastpak, Playboy, Jean Paul Gaultier, Levi’s... selling in fashion meccas such as Dover Street Market, Fred Segal and Lane Crawford and getting consistent wide media coverage (International Herald Tribune, Vogue, Interview, i-D, Vanity Fair, MTV, Elle, Marie Claire, Le Monde, Love Magazine, El País, New York Times...), DAA gathered an international reputation as one of the most influential youth-oriented organizations in the world, recognized by UNAIDS, UNESCO, UNFPA, Doctors Without Borders, The Institute of Tropical Medicine or YouthAIDS among other global health leaders.
In the span of 10 years, DAA's collaborators have included the likes of Martin Margiela, Dries Van Noten, Ann Demeulemester, Jean Paul Gaultier, Jacquemus, VETEMENTS, Kendal Jenner, Rihanna, Katy Perry, Pharrell, Lady Gaga, Raf Simons, Calvin Klein, Jeremy Scott, Gigi Hadid, Cara Delevingne, Manolo Blahnik or Marc Jacobs, amongst many others...


Cara Delevingne & Kendall Jenner for Love Magazine x DAA / photography by Sølve Sundsbø styled by Katie Grand

Gigi Hadid x DAA x Love Magazine


Gigi Hadid x DAA x Love Magazine

Kendall Jenner x DAA x Love Magazine

Emily Ratajkowski x DAA x Love Magazine

Marc Jacobs x Playboy x DAA

Playboy x DAA


Dita von Teese for Cointreau photographed by Ali Mahdavi

Rogan Gregory x DAA

Bernhard Willhem x DAA
Campaign film Jean Paul Gaultier for Eastpak x DAA
The Seven Wonders of Joyce


Jean Paul Gaultier for Eastpak x DAA




Nicola Formichetti for Eastpak x DAA


Demna Gvasalia x Eastpak x DAA
Behind the scenes film with Nicola Formichetti
Royal Bliss
Alexandre Vauthier for Eastpak x DAA


Manolo Blahnik for Eastpak x DAA

Jacquemus for Eastpak x DAA

Giambatista Valli for Eastpak x DAA


MSGM for Eastpak x DAA


Henrik Vibskov for Eastpak x DAA

Christopher Raeburn for Eastpak x DAA
Giambatista Valli for Eastpak x DAA

Kenzo for Eastpak x DAA

House of Holland for Eastpak x DAA

Walter Van Beirendonck for Eastpak x DAA

Levi's pride capsule collection x DAA




DAA coffee table book 10 years, published by Ludio cover image by Erwin Olaf